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Robert is a journalist, graphic designer and copywriter. After a 13-year stint in Manhattan, he's returned to his native New Haven, CT, as a creative director for Hearst, writing for Connecticut Magazine and supporting Hearst's ad sales and marketing teams.
From Bill Streeter, editor of TheFinancialBrand.com:
With limited staff and modest budgets, many financial marketers are so overwhelmed that they tend to dabble in digital. They struggle to make progress refocusing their institutions’ marketing when they should be spearheading the shift to digital. But solutions to these common shortcomings will improve leads and conversions.
Read the remainder of the article here.