HEARST CONNECTICUT BLOG

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Robert DiGioia

Robert DiGioia

Robert is a journalist, graphic designer and copywriter. After a 13-year stint in Manhattan, he's returned to his native New Haven, CT, as a creative director for Hearst, writing for Connecticut Magazine and supporting Hearst's ad sales and marketing teams.

From Bill Streeter, editor of TheFinancialBrand.com:

With limited staff and modest budgets, many financial marketers are so overwhelmed that they tend to dabble in digital. They struggle to make progress refocusing their institutions’ marketing when they should be spearheading the shift to digital. But solutions to these common shortcomings will improve leads and conversions.

The largest banking institutions have marketing departments with more staff than most banks and credit unions have total employees. And yet institutions of all sizes tend to face the same challenges — the same tectonic forces of change in both technology and consumer behavior. Financial marketers at institutions of all sizes crave assistance in how to cope with the ever-growing set of issues, without tearing their hair out in frustration.

Read the remainder of the article here.

March 25, 2019

Financial brands face these digital marketing hurdles

From Bill Streeter, editor of TheFinancialBrand.com: With limited staff and modest budgets, many financial marketers are so overwhelmed that they […]
March 25, 2019

LinkedIn has become indispensable to business leaders

Taken from SFgate.com, a March 23 article by Rashad Dixon. Its entirety is here, but I pulled an excerpt pertaining […]
March 22, 2019

Facebook + Eventbrite = SRO

Facebook Business is a really terrific resource for marketing success stories and step-by-step campaign tactics. Take a peek at this […]
March 22, 2019

Live theaters, write that marketing plan

We can always rely on our big sister newspaper, the Houston Chronicle, for blog posts worth borrowing: A carefully written […]