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From Bill Streeter, editor of TheFinancialBrand.com:
With limited staff and modest budgets, many financial marketers are so overwhelmed that they tend to dabble in digital. They struggle to make progress refocusing their institutions’ marketing when they should be spearheading the shift to digital. But solutions to these common shortcomings will improve leads and conversions.
The largest banking institutions have marketing departments with more staff than most banks and credit unions have total employees. And yet institutions of all sizes tend to face the same challenges — the same tectonic forces of change in both technology and consumer behavior. Financial marketers at institutions of all sizes crave assistance in how to cope with the ever-growing set of issues, without tearing their hair out in frustration.
Read the remainder of the article here.