HEARST CONNECTICUT BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to the Hearst Connecticut Media Group's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, HearstCT.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

A healthy blog is a dialog; your feedback is essential. Please forward any questions, content suggestions and commentary to rdigioia@hearst.com.

August 23, 2018

CT students find their futures in vocational schools

Connecticut is truly the higher education state, chock-full of choices for high school grads, masters students and adults returning to […]
August 23, 2018

Aging Parents: Emotional states marketers should acknowledge

Today’s blog entry is paraphrased from that must-read B2B marketing news site, MediaPost.com. In her January column, Jackie Stone tackled […]
October 24, 2018

4 Ways Dentists Use Social To Educate Patients

An August 2017 article on Adweek.com outlined some tips when it comes to marketing dental services online, particularly via social […]
October 25, 2018

Med Spa Marketing 101

This is a piece reproduced from the Houston Chronicle, Hearst’s largest daily newspaper and the third-largest overall in the U.S. […]