Think With Google is a phenomenal resource; so many great case studies and pieces of research:
It’s a challenging time in the auto industry. But challenging times often present great opportunities, and auto manufacturers and dealers alike are starting to recognize this. “Last year, in a declining market, I increased my profits by 37%,” says David Kelleher of David Auto, a Chrysler dealership in Glen Mills, Pennsylvania. “I spent less money and sold more cars than I have in 25 years.”
What’s his secret sauce? Digital video. “When we began taking our messages to YouTube audiences, our internet leads went up by 26% and our in-store traffic by 22%,” Kelleher explains. At Google, we’ve seen the same thing play out in our research. Over 75% of auto shoppers say that online video has influenced their shopping habits or purchases.