HEARST CONNECTICUT BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to the Hearst Connecticut Media Group's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, HearstCT.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

A healthy blog is a dialog; your feedback is essential. Please forward any questions, content suggestions and commentary to rdigioia@hearst.com.

January 2, 2019

Healthcare’s revolution prioritizes patient-centricity

By Kathy Delaney, the global chief creative officer of Publicis Health/Saatchi & Saatchi Wellness, from a November 2018 Adweek.com article: […]
January 2, 2019

How Josh Flagg Markets Luxury Homes

A little advice to property marketers from Josh Flagg, LA real estate wunderkind and star of Bravo TV’s Million Dollar […]
January 2, 2019

How the University at Albany Increased MBA Enrollment

A marketing success story from one of the Hearst CT Media’s Group sister newspapers, Albany’s Times-Union: Business Challenge The University […]
March 20, 2019

Auto marketers, what drives Gen Z? A “mobility culture”

One of our favorite marketing trade publications, MediaPost, has some words of wisdom about what auto dealers and marketers need […]