HEARST CONNECTICUT BLOG

Find industry insights and updates relevant to your business needs.

 

Welcome to the Hearst Connecticut Media Group's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, HearstCT.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

A healthy blog is a dialog; your feedback is essential. Please forward any questions, content suggestions and commentary to rdigioia@hearst.com.

March 20, 2019

Facebook expands targeting options for auto dealers

A few months old, but still big news, as reported on Adweek.com January 25, 2019: Car dealerships already had the […]
March 20, 2019

Google: digital video the answer to more auto sales

Think With Google is a phenomenal resource; so many great case studies and pieces of research: It’s a challenging time […]
March 22, 2019

Tips for publicizing arts and entertainment

ThoughtCo. specializes in content from expert contributors of an educational nature. Here’s one of their blog posts about marketing for […]
March 22, 2019

Live theaters, write that marketing plan

We can always rely on our big sister newspaper, the Houston Chronicle, for blog posts worth borrowing: A carefully written […]