Blog - Page 5 of 7 - Hearst Connecticut


Find industry insights and updates relevant to your business needs.


Welcome to the Hearst Connecticut Media Group's business-to-business blog.

Hearst publishes multiple consumer-facing daily, weekly and monthly newspapers, magazines, websites and newsletters throughout the state. As a counterpart, is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

A healthy blog is a dialog; your feedback is essential. Please forward any questions, content suggestions and commentary to

March 22, 2019

Facebook + Eventbrite = SRO

Facebook Business is a really terrific resource for marketing success stories and step-by-step campaign tactics. Take a peek at this […]
March 25, 2019

LinkedIn has become indispensable to business leaders

Taken from, a March 23 article by Rashad Dixon. Its entirety is here, but I pulled an excerpt pertaining […]
March 25, 2019

Financial brands face these digital marketing hurdles

From Bill Streeter, editor of With limited staff and modest budgets, many financial marketers are so overwhelmed that they […]
May 3, 2019

Six Cannabis Industry Trends to Watch for in 2019

The cannabis industry is very fluid and evolves faster than most markets. Regulations still haven’t been finalized, and methods of […]